Art Direction

I was tasked to develop a brand repositioning for Teknova, one of the leading specialists in developing reagents and processes for a multitude of established and emerging applications, including vaccine production and cell and gene therapy. Working alongside a team of strategists and writers, I persuaded Teknova to own its place in the field as an essential element for the Biotech Progress.

The Teknova team was presented with various choices for implementing and further developing it.

Art Direction, Design

Greater Than One is a multidisciplinary and imaginative agency. It offers various services and fulfills the client's strategy, creativity, and technology needs.

I was tasked with supporting the creative director in designing the agency's new website. All layouts are responsive.

Web Site

Creative Strategy
Art Direction
Branding
Web Design

Tactogen is a start-up biopharmaceutical company developing the next generation of mental wellness medicines. I’ve been tasked to develop creative strategy, brand identity, and online presence from the ground up.

Art Direction
Food Styling
Photography

Smith & Mills is a boutique restaurant located in a historic TriBeCa carriage house. I worked closely with the restaurant's owner and head chef to capture the mood and essence of this unique space. The outcome is a photo-centric site that features lovely presentations of food and beverages as well as all essential information about the restaurant's services.

Website

 Art Direction
Web Design

Obagi is a leader in top-quality skincare products, including prescription medicines. The majority of the products offered by Obagi are available only through physicians, medical spas, and other skincare and medical professionals.

Creative Art Direction
Web Site Design
Identity and Logo Design
Photography
Social Media Design

Spring Washam is a well-known meditation teacher, author, and visionary leader in Oakland, California. She is the author of A Fierce Heart: Finding Strength, Courage, and Wisdom in Any Moment. Spring is considered a pioneer in bringing mindfulness-based healing practices to diverse communities.

Website

Art Direction
Web Design

Norton uses the Power of Film to Educate Customers About Online Dangers. The viewer takes a trip to the dark side of the web with Norton films about cybercriminals; the Most Dangerous Town on the Internet series is the Norton brand’s groundbreaking and award-winning entry into the world of documentaries, bringing a human element to the usually anonymous world of cybercrime. This website is dedicated to the second film.

Art Direction
Web Design
Photo Retouching

BioCryst is a late-stage biotech company committed to delivering extraordinary medicines that help patients live ordinary lives.

Website

Art Direction
Web Design
Photo Retouching

Mountaingate Capital is a Denver-based private equity investment firm that uses a buy-and-build value creation strategy to advance middle-market companies.

Website

 Art Direction, Web Design

Consumer Website

Our task was to create a lead generation tool - a mobile-friendly website making solar power attractive and accessible to homeowners across the United States. Our solution entices the customer to be curious about going solar and gives information about themselves and their home to receive information on the benefits. 

Website

Art Direction
UI Design

Tradeshow interactive booth experience for ARISTADA® (aripiprazole lauroxil), a prescription medicine is given by injection by a healthcare professional and used to treat schizophrenia.

Photo Shoot Assistance
Photo Retouching
Graphic Design

Food photographer Francesco Tonelli and I were tasked with crafting daisy flowers out of nine different foods that use Daisy Sour Cream as a key ingredient. While the photographer created the recipe ideas, I assisted with food styling, then retouched and composited over three dozen images to create the final flowers. 

Video

Cinematography, Art Direction

Promotional video for Adventure Boutique Resort

Our task was to create a promotional video for the Award-Winning Resort Ka'ana Belize. We worked closely with the hotel team to bring forth the essence of the experience. Our team was responsible for mood boards, art directing the shoot, and overall production—working hand in hand with the creative director as an art director and a videographer. 

Watch video

Creative Direction
Art Direction

Animated product launch video for a new prescription drug

I created the storyboards for the animation and oversaw the production process. The video was premiered at the launch event for Xgeva. 

Video

Art Direction
Design
Photo Retouching
Web Development
Animation

Online marketing campaign
for W Hotels Worldwide

Our task was to animate multiple interactive interstitials embedded in the homepage. Each interstitial navigates to the Interactive Landing Page for more detailed information about the current offer. Various drivers, such as e-mails and banners, were also included in the campaign.

Additionally, a unique iconic W was created for each promotional campaign and was used throughout many online and print marketing materials.

Art Direction

Minisite for Pfizer

Pfizer Women's Exclusively for Menopause minisite is designed to educate healthcare professionals on the specifics of working with women during menopause. It provides the latest scientific and statistical data, patient tools, and resources.

Art Direction
Photo Retouching
Photo Compositing
UI Design

Development of an iPad Game prototype for a game developer, Boomgen Studios.

Operation Ajax (1953) was a covert operation by the United States CIA, in collaboration with the Pahlavi Dynasty, to overthrow the elected government of Iran. 

I worked with a user experience architect and a team of researchers to design an iPad game representing both sides of the conflict. The game's events are parallel to actual historical events and supported by recently declassified information.

Art Direction

Promotional online materials

I designed periodical online marketing materials, such as emails and banners, and oversaw the development process.