Art Direction
I was tasked to develop a brand repositioning for Teknova, one of the leading specialists in developing reagents and processes for a multitude of established and emerging applications, including vaccine production and cell and gene therapy. Working alongside a team of strategists and writers, I persuaded Teknova to own its place in the field as an essential element for the Biotech Progress.
The Teknova team was presented with various choices for implementing and further developing it.